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As we continue with the second of our four part webinar series, we got to learn all about - B2B Event Marketing.

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This week’s speaker was the incredible Francesca R Balit from Bbr Web Design. She Spoke about event marketing and how to plan, create, and execute B2B events to increase brand awareness and revenue.

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Our guests were able to hear some of her high level snippets below.

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B2B event marketing is an excellent way to generate leads and build relationships with potential customers. By hosting events and inviting potential customers to attend, you can provide them with information about your products or services and create an opportunity to build a rapport. Event marketing can be an effective way to reach out to new customers and grow your business.

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creating a successful marketing plan

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Using a B2B event as part of your marketing strategy requires careful planning and execution. Here are some tips to increase the effectiveness of your B2B event marketing strategy:

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1. Set your event goals that are measurable, tracked and adjustable
2. Identify target audience
3. Defining a strategy to achieve your goal
4. Define the tactics
5. Plan it all out
6. Measure and analyze everything

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Tips to market and fill your event

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When you're planning an event, it's important to think about how you will market it and get people to attend. There are a few different ways to market your event and make sure it's successful.

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1. Create pre launch and launch strategy 
2. Flash sales, discounts, offers or rewards
3. Use the power of scarcity 
4. Post event marketing strategy
5. Affiliate marketing and advocacy plan 
6. Tap into ur partners and sponsor list
7. Run paid ads 

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Items to consider while planning an event that make it more marketable

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      A. Use attractive decors and good content

      B. Engage with your speakers ahead of time

      C. Choose a venue that ties a story with your event

      D. Brand your events

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Remember, B2B event marketing is a great way to connect with potential customers and create a lasting impression. By planning and executing a meticulous event, businesses can create a memorable experience that will encourage customers to do business with them in the future.

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Make sure to pop over and meet Francesca R Balit in the AMA she and Violeta Pecenkovic did on our page as they dipped a little bit of Event Marketing and Francesca’s background.

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Interested in learning more? You can still purchase a Webinar Ticket and get the replay as well as attend live to our next 2 topics:

1. All About Sponsorships
2. Creating Digital Experiences in the Metaverse.

Snag your ticket now!

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